Summary

  1. Monitor your performance and your competitors

  2. Run Google Ads at key moments

  3. Monitor your Social Media presence

  4. Manage your online reputation

  5. Keep your business profiles in local directories up to date

  6. Look for relevant backlinks

1. Monitor your performance and your competitors

You might be done with your tasks, but you are never done with SEO. rankingCoach allows you to keep monitoring your progress, your competitors’ progress, the traffic on your website, and the rankings for all your keywords so you can make necessary changes.

These reports are updated daily and it is therefore very important to keep an eye on your optimization and also your competitor's optimization so that you are always one step ahead of them. Check out this article if you need help on how to understand your keywords ranking reports and what to improve.

Don’t forget that SEO is a marathon, not a sprint. It can take 3 to 6 months to start seeing results depending on keyword competitiveness and search volume. Do not be discouraged, and stay updated on your reports with rankingCoach!

2. Run Google Ads

rankingCoach enables you to create targeted ad campaigns that you can easily control. You get to decide how much you spend and how long your campaign is running. The settings of your Ads can of course be changed at any time. Click here if you want to know how to measure the performance of your Google Ads campaign with rankingCoach.

3. Monitor your Social Media presence

Creating a social media profile is not enough, you need to manage it properly and actively engage with your community by creating posts, interacting with other people’s posts, and answering comments and messages.

rankingCoach allows you to connect your Facebook and Twitter accounts to the app and creates a unique feed to help you monitor all online activity related to your business, including the social media activity of your competitors. Click here to read more about the information feed.

If you want to be successful on social media, you also need a proper strategy that will guide your posts and your engagement with customers and potential customers. Check out this article from our blog to help you define your goals and know which indicators to monitor to have the best possible results on social media.

4. Manage your online reputation

rankingCoach notifies you as soon as you get a new review and enables you to respond to the review directly from within your rankingCoach account. Check out this article if you need help with rankingCoach’s review management feature.

Do not forget to answer all reviews, positive or negative, as potential customers pay attention to the way you react to criticism. Answering reviews is a great way to show your professionalism and increase customer engagement, you should proactively try to get your satisfied customers to leave you reviews.

5. Keep your business profiles in local directories up to date

Directory entries play an important role in your business's visibility in the results of local and vocal searches. Therefore, it is essential to make sure that your company’s name, phone number, and address are exactly the same on all of your directory profiles. Avoid spending time and effort managing your entries manually and update your directory data in one click thanks to rankingCoach’s automatic synchronization feature. Read this article if you want to know more about it.

6. Look for relevant backlinks

Backlinks are there to help Google understand how relevant and trustworthy your website is within your business sector. It shows that your content is so good and interesting that other websites are willing to redirect their traffic to your website.

However, getting fifty backlinks in a week and then none for two years won’t help you show search engines how relevant your website is for your industry. What you need to do is work on finding and getting new backlinks regularly to build a strong online presence for your company. Check out this article for tips on how to get good backlinks and this one to know what strategies to avoid.

Now that you know exactly what aspects of your online presence you need to focus on, all you have to do is get to work!

If you have any further questions, please contact our support, we are happy to help you!

Any further questions? We have additional articles on more topics here:

https://intercom.help/rankingcoach/en/

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