If you are a local business, it is crucial for you to be visible in local searches. A very effective way to increase the online local presence of your company and its trustworthiness is to be listed in as many relevant local directories as possible. In order to simplify this process, rankingCoach has developed a feature enabling you to create and update your company profile in all major directories. Has your phone number changed? You no longer need to manually change it in each entry. You can update it from within your rankingCoach account in just a few clicks. Learn in this article how to sync your business data in Google My Business, Facebook and the other online directories with rankingCoach!
Are you a local business but you don’t have a physical shop? Don’t worry and keep reading, we have a solution for you!
The Local SEO feature in rankingCoach
The local SEO feature in your rankingCoach account allows you to automatically register your business in all of the major directories. Do you already have a profile in some of them? If you have entered the exact same business name and address in those listings as in rankingCoach, we will automatically find your existing listings.
Ready to start? Click on “Local Marketing” in the left menu of your rankingCoach dashboard and follow the instructions.
In order for your visitors to have as much information about your business as possible, add a short and a detailed description. You have to make sure your business stands out from the competition. Moreover, don’t forget to include your company name and your most important keywords in your descriptions. Do you have trouble saving your descriptions? Check out this article to figure out why and how to solve that.
Then, add your opening hours and your business logo. You can also link your Facebook and Twitter accounts and a Youtube vidéo.
Once you are done with those steps, you will have the possibility to review your business information to make sure everything is correct. If you do not have a physical shop or if you do not want your address to be displayed, click on the pencil icon next to the “Business details” section and make sure the box “Do not display my company address on directories” is ticked.
Please note that if you tick this box, your business data will only be synced in the directories that support this option.
Click on “Publish your business” to publish your business data in the directories.
To publish and synchronize your data in Facebook and Google By Business, you will need to connect them to your rC account first. When everything is connected, you will be able to choose if you want your data synchronized in the business directories, Facebook or Google My Business - or in all of them.
You can follow the status of the synchronisation of the directories in the “Reports” section of your account, under “Local Marketing”.
If you ever need to edit your data, simply log into your rankingCoach account and click on “Local Marketing” in the left menu to access the setup. Managing your business profile in local directories has never been easier!
Many people check Facebook when they are looking for the phone number or the opening hours of a business. They also visit Facebook to see reviews and a more informal approach to the company. Therefore, it is essential to have up-to-date business data on your Facebook company page. To do so, rankingCoach enables you to sync your Facebook profile with the other directories.
Before connecting your Facebook profile for the sync, you have to make sure you have synced your data in the other directories as mentioned above. Then, click on “Reports” in the left menu and on “Local marketing” and connect your Facebook profile.
Once your Facebook profile has been connected, your data will automatically be updated when you publish your data in the directories.
We know that pictures and visuals play a big role on social media. Therefore, you have the option to disable the sync for pictures and visuals on Facebook in order to keep managing them independently from rankingCoach. To deactivate the picture sync, make sure the “Facebook Media Sync“ option is on “Off”.
Google My Business
Google My Business is one of the most important online directories as it is Google’s very own directory. Having your business registered in Google My Business is essential to improve its local visibility and its trustworthiness. rankingCoach gives you the possibility to easily manage your Google My Business profile and to access the statistics linked to your entry from within your rankingCoach account.
If you don’t have a Google My Business entry for your company yet, rankingCoach can create one for you or if you already have an existing entry, you can easily connect it to your account by giving rankingCoach manager access. To create or connect your Google My Business entry, click on “Reports” in the left menu of your rankingCoach dashboard, then click on “Google My Business” and follow the instructions. If you want more information on how to synchronize your Google My Business profile with rankingCoach, check out this article.
You may wonder if syncing the same description in multiple online directories means that you are creating duplicate content. Worse, you might think that it could harm your rankings! Don’t worry, we would never let you do that if it was the case.
Duplicate content is bad for SEO when it is on your website, not on the directories. Having the exact same data in all directories, especially when it comes to your name, your phone number and your address, helps improve the authority of your domain in Google and your potential customers’ eyes.
Once you have created a business profile on multiple platforms, the hardest part is usually to keep track of all the reviews customers post in the directories. The problem is that answering reviews quickly and effectively is an essential part of reputation management and can make the difference between gaining or losing customers. Luckily, rankingCoach has a solution for this as well. You can manage your online reviews and answer them through your rankingCoach account. Click here if you want to know more about it!
For any further questions, please contact our support team, we are happy to help you.
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