One of the most important questions you might ask yourself is how long it takes to see the results once you have optimized your website. Or maybe you are wondering why you are not seeing the results in your rankings the day after you finished optimizing your website.
First of all, there are two very important rules when it comes to SEO:
SEO is a marathon, not a sprint: When it comes to SEO, everyone wants quick results to get the top spot in Google and many website owners make the mistake of thinking that they will get instant results as soon as they start working on their SEO strategy. However, SEO takes time and a lot of effort. There is no magic bullet for SEO as it takes time planning and readjusting. Moreover, when looking for speedy results, it could in the long run end up hurting your business as Google now becomes automatically suspicious of any website that has a sudden increase in ranking, assuming that blackhat tactics are being used (tactics that are against the rules of searchengines). Seeing the actual results in your rankings when you are optimizing your website usually takes between 3 and 6 months.
You are never done with SEO: SEO is not an exact science. You have to elaborate a strategy, apply it and then analyse the results that you get to see if it worked or if you need to make some changes. Therefore, if your reports are not showing any improvements, you might have to think about revising your strategy. Moreover, you have to keep in mind that Google’s algorithms, as well as people’s search habits, are always evolving. What works today might not be working tomorrow. Over time, you might therefore have to make slight adjustments in your strategy in order to reach your goals.
First, It is important to always keep an eye on your reports. To monitor your keywords and ranking, you simply click on Reports in the left menu.You can always check the rankings of your keywords and the search volume of each keyword. Always check if the rankings of your keywords are going down or up. As search engine algorithms and search habits can change over time, it could be that your ranking with a certain keywords dropped because people do not use this search term anymore. This means you have to update your strategy and replace those keywords.
It is also important to check the search volume of keywords in your reports. If the search volume is zero it means nobody used this keyword in Google so you might want to replace this keyword with a term that people are searching with.
If your keywords seem to be doing fine but you cannot see any progress over time, make sure to check if you assigned the right keywords to the right subpage. When a certain keyword is not related to the page, search engine robots will not find your page relevant for this keywords and they will therefore not match your page to this keyword search.
Make sure to also check your meta title, meta description, headings and body of your pages. Did you really integrate the keywords in these sections? It is very important to integrate your keywords in these sections, this is how search engine robots will recognize with which keywords you want to be found with.
Check the character count of your meta titles and meta descriptions. If you exceed the character limits Google will cut off your meta title and meta description in the search engine results. This could prevent search engine users from understanding what your website is about. Meta descriptions should be about 160 characters long and meta titles between 50 and 70 characters.
Always check if you have some internal broken links in your website. When customers click on an internal link of your website, only to find: ‘Oops, page is not working’, it can be quite frustrating for some visitors as they do not get the information that they were promised. This can cause a visitor to lose trust in the website and more likely that they will hit the back button out of the website, which means you just lost a potential customer.
You can always adjust your keywords list and replace keywords that are not working for you, simply by clicking on “General” in the left menu and then on “Keywords”. Do not forget to save your changes. rankingCoach will automatically generate new tasks for the new keywords.
Several factors influence how fast you get results, some are external factors, such as your competitors’ SEO strategy, Google’s algorithm or how often Google crawls your website, but some are directly linked to your website and it is within your power to work on them. Amongst those internal factors, you find :
The number of tasks you have done: It may be obvious but you won’t see results unless you actually work on your website. rankingCoach generates tasks after analyzing your website. These tasks are based on all different kinds of SEO factors that are missing in your website. If you want to see results, this is the first thing that you have to do. Therefore, make sure you finished all tasks correctly. You can find the amount of tasks that still need to be done in the left menu next to “tasks”. If your tasks are completed, check out this helpful article.
The quality of your website: Google’s goal is not to help you sell your products or services, it is to offer its users the best possible answer to his or her query. Therefore, if you want Google to pick your website to be amongst its first results, you have to make sure your website fits users’ expectations. First of all, the design of your website must be appealing and inspire trust, to make sure that customers’ arriving on your website will want to take the time to read what is on it. This will also influence your bounce rate, which is another factor Google takes into account when deciding which website should be ranked first. Then, you have to write a content where visitors will find the answer to their questions. Your text has to be informative and interesting and it needs to contain the keywords that people search with to find your product or service. The keywords need to match the content of the webpage! Remember to write for humans, not for machines. Your website should also have a very clear structure and be easy to navigate.
The keywords you want to optimise your website for: As you know, some keywords are harder to rank for than others. rankingCoach helps you figuring out which keywords are complicated to rank for by giving each keyword a colour. Red stands for a high level of competition, orange for an intermediate level and green for a low level. It is almost impossible for SMEs to rank for red keywords straight away because they are competing with large international companies with bigger budgets. Therefore, if you mostly chose red keywords, you’d better revise your list to integrate more orange and green keywords if you want your website’s position in search results to improve. Try for example to pick more specific long tail keywords.
You may find that you have many green keywords, meaning that the competition level is low. However, when you do not see any progress, make sure that these keywords actually have a search volume above zero. When the monthly search volume is zero, it means nobody used that keyword to search in Google in the last month. Integrating keywords in your website that nobody searches with won’t generate any traffic on your website and makes it less likely that you will be found.
So if you want to start seeing some results, make sure you finished the tasks properly in rankingCoach, make sure your website is of good quality, integrate keywords that add value to your website, and have a little bit of patience! Not so patient? rankingCoach also offers the Google Ads feature, which allows you to do paid advertising in Google.
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