Well done, you managed to finish your tasks! But what do you do now? Your rankingCoach 360 account is full of features you can use to constantly improve your online visibility and enhance your digital marketing presence. Keep reading to learn how to use them and what to do when you are done optimizing your website thanks to the tasks.
1 - Monitor the performance of your optimization and make new changes to your website if necessary
You might be done with your tasks, but you are never done with SEO. SEO is an ongoing process, as your market, companies and your competitors set the rules which constantly evolve. Moreover, search engines change in time as well. These days, search engines can analyse indexing, crawl websites and retrieve information. Still, search engines algorithms are constantly changed to better optimise new search dynamics. You should analyze your keyword and content strategy and adapt it accordingly.
rankingCoach gives you the opportunity to keep monitoring your progress, your competitors’ progress, the traffic on your website and the rankings for all your keywords. These reports are updated on a daily basis and it is therefore very important to keep an eye on your own optimization, but also your competitor’s optimization so that you are always one step ahead of your competitors. Check out this article if you need help on how to understand your keywords ranking reports.
It is very possible that you will find a keyword whose ranking dropped due to a decreased search volume over time or because a competitor is also optimizing their website for the same keyword. When you find in the reports that one of your keywords is not working for you anymore, you can always replace it or update the content on the page which it is placed. If you replace the keyword, rankingCoach will then automatically create new tasks for this keyword.
It is also very well possible that a keyword has increased in its search volume over time or that you are performing better than your competitors for this keyword. In that case you can also adjust the priority of a keyword and drag the keywords to the top three so that you get tasks to integrate this keyword in your homepage.
Don’t forget that SEO is a marathon, not a sprint. When you finished your tasks to optimize your website, it takes 3 to 6 months to start seeing results depending on keyword competitiveness and search volume. Do not be discouraged, and keep updated on your reports with rankingCoach!
2 - Keep doing ads at key moments
Depending on what you do, you might not need to use Google Ads the whole year round. However, launching a short term Google Ads campaign at key moments can prove very efficient to increase the traffic and the profit on your website. A key moment can be a special event for which you do special offers or you want as much visibility as possible, like Christmas or Black Friday, but it can also be when you have a special type of product that you need to sell off fast, like perishable goods or products whose popularity will be particularly high when a movie or a song comes out for example. rankingCoach enables you to create very targeted ads campaigns that you can easily control. You get to decide how much you spend and how long your campaign is running. To pause or reactivate your campaign, all you have to do is go to your rankingCoach account, click on “Google Ads” on the left menu and disable or enable your campaign. The settings of your ads can of course be changed at any time. Click here if you want to know how to measure the performance of your Google Ads campaign with rankingCoach.
3 - Monitor your Social Media presence and engage with your community
Social media is great for Digital Marketing, but getting the most out of Facebook, Twitter, Instagram and the other channels requires some time and investment. Creating a social media profile is not enough, you need to manage it properly and actively engage with your community by creating posts, interacting with other people’s posts and answering comments and messages. In order to manage your business page efficiently, you need to know what is going on out there. Therefore, rankingCoach enables you to connect your Facebook and Twitter account to the app and creates a unique feed to help you monitor all online activity related to your business, including the social media activity of your competitors. Click here to read more about the information feed. If you want to be successful on social media, you also need a proper strategy that will guide your posts and your engagement with customers and potential customers. If you don’t really know how to create an effective social media strategy, check out this article from our blog. It will help you define your goals and know which indicators to monitor in order to have the best possible results on social media.
4 - Manage your online reputation and try to get more positive reviews
Customer reviews can make or break your online reputation. It is very important to make sure you keep a constant eye on the different review platforms or directories your company is listed on to be able to react quickly when you get a new review. As monitoring several platforms manually can be pretty daunting, rankingCoach notifies you as soon as you get a new review and enables you to respond to the review directly from within your rankingCoach account. Check this article if you need help with rankingCoach’s review management feature. Do not forget to answer all reviews, positive or negative, as potential customers pay attention to the way you react to criticism. Answering reviews is a great way to show your professionalism and a good start, but ideally you should also proactively try to get your satisfied customers to leave you reviews. If you want to know more about online reputation management and how to generate positive reviews, take the time to read this article from our blog, it will provide you with a lot of great tips!
5 - Keep your Google My Business and other directory entries updated
Directory entries play an important role in your business’ visibility in the results of local and vocal searches. Therefore, it is essential to make sure that your company’s name, phone number and address are exactly the same on all of your directory profiles. Avoid spending time and effort in managing your entries manually and update your directory data in one click thanks to rankingCoach’s automatic synchronization feature. Read this article if you want to know more about it.
6 - Make a regular audit of your content to make sure it is up to date
Google’s aim is always to provide its user with the most accurate information available. Therefore it is very important to make sure the content of your website is up to date if you want it to rank well. If you have a blog, don’t forget to regularly review your articles as well to make sure you are keeping your readers informed about the latest news or trends. If you have new things to share with your visitors on a special topic, it is better to update the content of an existing article than to create another one on the very same topic. A good way to make sure your updated content has a chance to rank high is to avoid using dates in your URLs. If Google sees “2019” in the URL of your page, it won’t give it a good ranking even if the content was updated a week ago and is totally accurate. So remember to keep your URLs simple and universal : “New collection” is better than “Collection 2019”.
7 - Keep looking for relevant backlinks
Backlinks are there to help Google understand how relevant and trustworthy your website is within your business sector. It shows that your content is so good and so interesting that other websites are willing to redirect their traffic to your website. Getting fifty backlinks in a week and then none for two years won’t help you show search engines how relevant your website is for your industry. What you need to do is work on finding and getting new backlinks on a regular basis in order to build a strong online presence for your company. Do you have trouble knowing where to start? Check out this article for tips on how to get good backlinks and this one to know what strategies to avoid.
Optimising your website’s content and technical aspects with the help of the personalised tasks rankingCoach has created for you is a very important step in your online marketing strategy, but optimisation doesn’t last forever and is far from the only thing you need to do to maximise your chances of being visible online. As you know, digital marketing requires work and effort in the long run.
Now that you know exactly what aspects of your online presence you need to focus on, all you have to do is get to work!
If you have any further questions, please contact our support and we are happy to help you!
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