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What are Headings and why are they important for SEO?
What are Headings and why are they important for SEO?

Learn why headings are important for SEO, why it is crucial to add keywords in headers and how long your headings should be.

John avatar
Written by John
Updated over a week ago

1. What are headings?

Headings are titles and subtitles that you can use to structure your text and help your readers get a clearer view of your content.

The most important heading is H1. You can use it as the main title of your page. Then you can use less important headings like H2 and H3 to further structure the main body of your content.

2. Why are headings important for SEO?

Headings make it easier for search engines to crawl your website, to find your keywords and therefore to understand what your pages are about so that search engine robots can match your pages to the keyword searches by a potential visitor.

Headings are created thanks to heading tags integrated in the <body> section of your source code. The heading tags indicate to search engines that they should give priority to the text between those tags when evaluating your website.

3. Optimize your headings using rankingCoach

rankingCoach has created tasks to help you integrate your keywords into your headings.

To find all the tasks related to headings, click on “Tasks” in the menu on the left and then on “Search engines”. For each of them, you will find detailed instructions as well as a video tutorial explaining how to edit your H1, H2 and H3.

Our instructions are tailored to your CMS and will guide you step by step through the optimisation process.

4. How to write your headings

  • Use only one H1 heading per page

  • Use H2, H3, H4… more than once to structure your text

  • Integrate your main keyword for that page in your H1

  • Integrate your other keywords in the different headings. If you operate locally, mention the region or city where you are active.

  • Write natural phrases that will make sense to your readers

  • Do not list your keywords

  • Make sure your headings are no more than 60 characters long

If you have any questions, please contact our support team, we are more than happy to help.

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