One of the most common questions of website owners is - what is SEO and how does it work? For small businesses or businesses that just started to build their website, SEO can feel intimidating, but it does not have to be! There are many benefits of SEO for your business like increasing your online visibility and reaching more potential customers, which equals more online success! This article will explain to you what SEO is and how rankingCoach can help you with it to get those high rankings for your website. 

SEO stands for search engine optimization. It refers to the practice of increasing the number and quality of visitors to a website by improving the rankings in the organic (free) search engine results. The goal of search engines is to provide the best results for their users and this makes SEO integration crucial to websites online success. Search engines like Google get their search results based on the relevancy and authority of a website which are linked to several factors. So the better your website meets these criteria, the higher the chance of getting high rankings in search engines. Search engines will crawl your website to better understand what the site is about. This helps them deliver more relevant results to those who are searching with particular keywords and phrases. 

You are probably asking yourself: What are all the factors that I have to consider and how do I apply it to my website? Luckily, you do not have to think about this, rankingCoach does the thinking for you! 

The goal of rankingCoach is to simplify SEO to enable SMEs take their online marketing strategy into their own hands, without the help of expensive agencies. The application coaches you step by step through the optimization process in order to consolidate your online presence and get your website to the top of Google. 

With rankingCoach, no prior knowledge of SEO is required and this means that being successful online has become within everyone's reach, even yours! rankingCoach analyses your website and shows you exactly what you should optimize and how to do so thanks to customized tasks based on your current SEO status. The tutorial videos provided for the tasks are even tailored to your CMS! In addition to individual tasks, rankingCoach offers analysis and monitoring tools that help you keep track of your search engine optimization status and allows you to make adjustments accordingly. 

Search engine optimization is one of the strategies used to increase a website’s online visibility, but it’s not the only one. Have you ever heard of SEA (Search Engine Advertising)

While SEO helps you increase your rankings in organic results, SEA enables you to get your website to the top of paid results thanks to targeted advertisements. You can easily spot paid results thanks to the “Ad” tag below the title. 

SEO and SEA both have their advantages, the trick is to find a good balance between the two. SEA campaigns are a good way to get a high profile for a new product in a short period of time and SEO helps you build a long term strategy to stay visible without having to pay for ads long term.  

Your account with rankingCoach will guide you through all the steps of SEO, so that you ultimately reach the top of search engine results and achieve online success!

You also need help with SEA? We have what you need! rankingCoach included a Google Ads feature in its rankingCoach 360 package. Creating and managing ads campaigns has never been easier!

For any further questions, please contact our support team. 

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