1. What are organic rankings?
Organic rankings are the search engines’ result rankings that you can get without having to pay any fee. It is the ranking Google is assigning your website based on the quality of its content, source code, and online presence.
Remember that rankings are always query-specific, which means that they vary based on what internet users are looking for. For each new query, Google explores the content it has crawled and indexed to try and identify what it genuinely considers as the best possible match to the user’s query.
2. How to improve my organic rankings?
The only way for your business to gain relevant visibility in search results without having to pay for it is to optimize your website so that it fits search engines’ requirements. This is what we commonly call SEO (Search Engine Optimization). The purpose behind this optimization is to make sure Google and other search engines deem your website relevant to answer queries related to your business sector and your products/services that consumers enter in their search bar. If you want more information on how to do SEO with rankingCoach, check out this article.
3. How long does it take to see improvements in my organic rankings?
Seeing the actual results in your rankings when you are optimizing your website usually takes between 3 and 6 months if the optimization is done properly.
SEO is a marathon, not a sprint. The evaluation of your rankings is based on quality and your website constantly needs to be improved and updated. It takes some time for search engines to evaluate your changes and take them into account.
4. What should I pay attention to if I want my rankings to improve?
Several factors influence how fast you get results, some are external factors, such as your competitors’ SEO strategy, Google’s algorithm or how often Google crawls your website, but some are directly linked to your website and it is within your power to work on them
Here is some advice you should follow in order to maximize your chances of reaching higher Google rankings:
Choose relevant keywords that are linked to your business and what you have to offer. Read this article if you need help choosing your keywords. Remember that the higher the level of achievability of a keyword is, the harder it will be to reach a first page ranking.
Make sure to optimize each page for the right keyword(s). Check out this article for more advice on that topic.
Make sure you have carefully optimized your website and its content according to rankingCoach’s instructions in the tasks. Remember to write quality content that will bring value to your readers and to stay within the character limit for your meta titles and your meta descriptions.
Choose an appealing design for your website. Design influences the first impression users have of your company and whether they decide to stay or leave. It will therefore have an impact on your bounce rate, which is a ranking factor for Google.
Check your links to make sure none of them are broken and replace them with working links.
Keep in mind that Google’s algorithms, as well as people’s search habits, are always evolving. What works today might not be working tomorrow. Over time, you might therefore have to make slight adjustments in your strategy in order to reach your goals.
5. What are other ways to improve my online visibility?
Organic rankings are one way to be more visible online, but it is not the only one. Here are some other digital marketing strategies that will help you boost your online presence :
Create a Google Ads campaign to improve your paid presence in the search results. Click here for more information on Google Ads with rankingCoach.
Register your business on Google Business Profile and in all of the major local directories. Click here for more information on this topic.
Get your customers to leave you positive reviews. Click here for more information about online reputation management.
Work on your social media presence. Click here for more information on social media marketing.
Feel free to contact our support if you need some help, our team will gladly help you!
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