Protect your reputation and stay informed. See everything happening on Search Engines and Social Media that affects your bottom line.
Are you tired of always lagging behind when it comes to answering customer’s reviews or reacting to posts on Twitter? With the new RADAR feature, our notifications about updates and information about you and your competitors will be sent to you real time! In this article, we will tell you how to activate your messages so that you never miss out crucial information for your business.
The rankingCoach RADAR feed helps you manage your brand image and your brand reputation by gathering important online data related to your company or your competitor’s company. Get notified every time there is a new publication on social media, a customer leaves a review or your name is mentioned in an article or in a forum. The feed also highlights the main evolution in your Google rankings. You have access to all those essential pieces of information in the “Overview” section of your rankingCoach dashboard.
You can also personalise your feed by filtering the information that is displayed in your account. Click on “Filter feed” on the top right corner of your dashboard and make your choice.
You can select if you want to keep receiving data linked to Google rankings, social media presence, listings in local directories, web mentions, online reviews, … You can also choose whether you want notifications about your company, your competitors’ company or both. You even get to decide which competitors.
Once you are happy with your choices, do not forget to click on “Apply filters” to save your changes!
In your RADAR feed, you will also come across your company’s Local Visibility Index (LVI).
The Local Visibility Index reflects the overall digital marketing performance of your website. This consists of a number of factors, and reflects improvements or downturns in your general online presence.
Your digital marketing performance is divided into three categories:
Google organic positions
On a daily basis, rankingcoach obtains the organic positions in Google for all the keywords that you have inserted in rankingCoach. The performance of your keywords depend on the click through rate (CTR), which means the ratio of how many people clicked on your website with these keywords to the number of total views. (We do not weigh the search volume of the keywords.)
For the social media score, the current measured social media sources are Facebook and Twitter. For Facebook, we look at the number of likes, number of shares, number of all times posts and the number of last month’s posts. For Twitter, we look at the number of followers, number of all time tweets and number of last month’s tweets.
The score of the business directories is based on the presence of the business in all relevant directories and data quality.
What are the advantages of rankingCoach RADAR?
To become successful online, it is important that you are always aware and up to date about what is happening online within your business sector. However, researching this every day will take too much time and can be very inefficient. Just by logging in separately to all your social media accounts and checking all your competitor’s social media pages everyday is very time consuming and it makes it more likely to overlook an important update. rankingCoach’s RADAR feature does all the work for you and makes sure that you will never miss any update about your online visibility and your competitors! You will have all the updates in your feed without having to login to all your platforms and without having to check all the pages of every competitor. Just sit back and watch!
How to get notifications by email?
You can get push notifications in your email inbox, which gives you the possibility to either receive instant alerts or a weekly summary with the most important events for your online presence and your competitors. This allows you to stay informed, react fast and make better marketing decisions. Notifications include major updates in Google rankings, reviews, social updates and much more, which can help you enormously to keep track of everything and always stay in front of your competitors.
To activate push notifications by email, click on “General” and then on “Manage projects” in the left menu of your rankingCoach dashboard and hover over your project with your mouse. Click on the icon “Reports” on the left to open a window. Then, in the “Notifications” tab, choose whether you want instant notifications, a weekly summary or both. Don’t forget to save your changes once you are done!
Now that you can rely on the rankingCoach RADAR feed to keep a constant eye on what is happening online and simplify the management of your online presence and reputation, you have more time to focus on your business and your customers!
For any further questions, please contact our support team, we are happy to help you.
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