Are you tired of always lagging behind when it comes to answering customer’s reviews or reacting to posts on Twitter? Moreover, when you have to do that for each one of your clients? With the new RADAR feature you can get updates and information about all of your clients’ businesses online presence and their competitors in real time! 

The rankingCoach RADAR feed helps you manage the brand image and reputation of your clients by gathering important online information related to their company or their competitors. Get notified every time there is a new publication on social media, a customer leaves a review or their business name is mentioned in an article or in a forum. This way you can keep track of everything within one platform, no matter how many clients you have. The feed also highlights the main evolution of your clients’ website in Google rankings. You have access to all those essential pieces of information in the “Overview” section of your rankingCoach dashboard. 

You can also personalise all your feeds by filtering the information that is displayed in your account. Click on “Filter feed” on the top right corner of your dashboard and make your choice. 

You can select if you want to keep receiving data linked to Google rankings, social media presence, listings in local directories, web mentions, online reviews… You can also choose whether you want notifications about your client’s company, their competitors’ company or both. You even get to decide which competitors. 

Once you are happy with your pick, don’t forget to click on “Apply filters” to save your changes! 

In your RADAR feed, you will also come across your client’s company Local Visibility Index (LVI).

The Local Visibility Index reflects the overall digital marketing performance of the website. This consists of a number of factors, and reflects improvements or downturns in their general online presence. 

The digital marketing performance of your client is divided into three categories: 

  • Google organic positions

  • Social media

  • Business directories

On a daily basis, rankingcoach obtains the organic positions in Google for all the keywords that you inserted in rankingCoach. The performance of the keywords depend on the click through rate (CTR), which means the ratio of how many people clicked on your client’s website with these keywords to the number of total views. (We do not weight the search volume of the keywords.) 

For the social media score, the current measured social media sources are Facebook and Twitter. For Facebook, we look at the number of likes, number of shares, number of all times posts and the number of last month’s posts. For Twitter, we look at the number of followers, number of all time tweets and number of last month’s tweets. 

The score of the business directories is based on the presence of the business in all relevant directories and data quality. 

What are the advantages of rankingCoach RADAR? 

To gain your clients trust and make them become successful online, it is important that you are always aware and up to date about what is happening online within their business sectors, however, researching this every day will take you too much time and can be very inefficient. Logging in separately to all the social media accounts and checking all the competitor’s social media pages everyday for each of your clients is very time consuming and it makes it more likely to overlook an important update. rankingCoach’s RADAR feature does all the work for you and makes sure that you will never miss any update about their online visibility and their competitors! You will have all the updates in your feed without having to login to all your platforms and without having to check all the pages of every competitor. Just sit back and watch!  

Choose weekly or instant notifications 

Just by activating this feature, you can get now push notifications, which gives you the possibility to receive both instant alerts and a weekly summary with important events from your clients online presence and from their competitors, allowing you to stay informed, react fast and make better marketing decisions for them. Notifications include major updates in Google rankings, reviews, social updates and much more, which can help you enormously to keep track of everything and always stay in front of your competitors.

To activate push notifications, click on “Agency” and then on “Reports” in the left menu of your rankingCoach dashboard and select your desired project. In the “Notifications” tab, choose the option that works best for you and don’t forget to save your changes once you are done. 

Now that you can rely on the rankingCoach RADAR feed to keep a constant eye on what is happening online and simplify the management of your online presence and reputation, you have more time to focus on other aspects of your clients’ websites and businesses! 

For any further questions, please contact our support team, we are happy to help you.  

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