One of rankingCoach most effective features is the Google Ads feature. You can quickly create a targeted Google ads campaign in three steps and instantly boost your visibility in the search results. With Google Ads, your website will reach top rankings within a few days or even a few hours.

You might want to see for yourself how your Ads look like in the SERP. However, when you enter one of your keywords, it is very common that your Ads are nowhere to be found. Why is that?

As you might know, Google always tries to maximise your return on investment and decides whether to display your Ads based on several factors including: the user’s location, their keywords and the daily budget you have chosen. This means that your Ads will not be displayed every time someone enters one of your keywords in the search bar.

If your daily budget has already been spent for example, you can try to do as many searches for your keywords as you want, Google will never show you your Ads.

If you used to see your Ads in the SERP but that it is no longer the case, it might be because Google has decided to stop displaying them for you. Google is able to detect your IP address and might have noticed that you were always searching for the same keywords, but never clicking on the Ads. Your behaviour might have led to the search engine to believe that you were not interested in these ads, which is why they are no longer shown to you.

But don’t worry, your Ads are being displayed and people are clicking on them!

Once your campaign is live, you can easily monitor its performance thanks to the report section of your rankingCoach account. The number of views indicates how many times your Ads have been displayed in the search results and the number of clicks how often users have clicked on them. Click here if you want to know more about Google Ads reports in rankingCoach.

If you feel like your Ads are not working as they should, you might want to have a look at the settings of your campaign to make sure everything is optimised. Click here if you want more tips on how to create a targeted Ads campaign with rankingCoach.

If you do come across one of your Ads at some point, remember not to click on it as you will have to pay for each click.

For any further questions, please contact our support team, we are happy to help you.

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