rankingCoach made the process of creating Ads campaigns as easy and automated as possible. However, there are still a few settings that are up to you for deciding what are the best keywords or how to determine the best budget is not always a piece of cake. In this article, we give you some tips on how to create an efficient and targeted Google Ads campaign with rankingCoach.
STEP 1 : Choosing the right keywords
When you set up your Google Ads campaign, you have the possibility to choose which keywords you want for your Ads to be displayed.
Selecting the right keywords for your SEA campaign has nothing to do with choosing keywords for your SEO strategy. You have to remember that you will have to pay each time someone clicks on your ads. If you don’t want to waste your money and if you want to maximise the number of conversions, you have to make sure that users clicking on your ads are truly interested in purchasing your products or services. Therefore, you have to know where you stand in the buyer’s decision process.
Let’s imagine you are selling cars. If you choose to run ads for the keyword “car”, your ads will be displayed for anyone typing the word “car” in the search bar. However, most users might not be interested in buying a car. Some might want to know what new cars brands will be launching this year, how cars are produced, how they work or what’s the best insurance for their car. You are therefore very likely to get a high number of clicks from people that never intended to buy a car. Which means, you are spending money for visitors without any conversions. In order to better target your audience, you have to be more specific. For example, you should pick keywords like “buying a car” or “where to buy a car” to make sure you only target potential buyers. The same goes if you are only selling one type of product. Let’s say you only sell BMW cars. Then, the keywords “car” or “where to buy a car” won’t drive to your website the users you are looking for. You should go for keywords like “buying a BMW car” or “where to buy a BMW”.
Moreover, when you pick keywords, you should pay attention to their cost per click. This will help you define your daily budget. To have an idea of your keywords CPC, go to your rankingCoach dashboard and click on “Search Engines” and then on “Keywords”. Hover over one of your keywords to display a black box with more details about the selected keyword. There, you will find the estimated pay per click cost of your keyword.
STEP 2 : Selecting your daily budget
The best daily budget for your Ads campaign is of course the budget you can afford. However, when defining your budget, you also have to take into account the cost per click of the keywords you have chosen. If you have only chosen expensive keywords and you choose a very low budget, your ads won’t be displayed as much and your budget will be quickly spent. This means that you won’t get a lot of traffic on your website and therefore, not many conversions. You have to see your Ads budget as an investment. You have to stay reasonable but also if you are not bold enough, you might end up missing on the benefits of SEA.
Please note that the payment of your Ads campaign is done via prepaid credit. Read this article if you want to know more about how the payment of your Ads campaign works.
STEP 3 : Defining your target region
You have the possibility to define where you want your ads to be displayed. Put yourself in your customer’s shoes. How far would you be willing to go to get products or services like yours? If you have a local business, most of your customers probably come from a limited radius. Therefore, you have to choose a realistic target area around your location when you set up your Ads campaign. There is no point in having your Ads displayed across the whole country as you would only be losing money on customers that will never visit your local shop or your business.
If you want to edit the settings of your campaign once it is already running, click on “Google Ads” in the left menu and then on “Ads Budget” to change your daily budget or click on “Extended” to edit your keywords or change your target region.
You now have everything you need to easily create a targeted Ads campaign that will bring traffic on your website and ensure conversions!
Feel free to get in touch with our support if you have questions or if you need help. We would be happy to help!
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