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What is Google Business Profile?

Find out more about Google Business Profile, and learn how to check your Google Business Profile reports inside the rankingCoach app.

Iva avatar
Written by Iva
Updated this week

1. What is Google Business Profile?

Google Business Profile is Google’s online directory and it is therefore one of the most important directories to be visible in!

How does Google Business Profile work?

Google Business Profile is a free and easy-to-use tool that helps your businesses or organizations to increase their online visibility. It enables you to manage your online presence and how your business is shown in Google Search and Google Maps.

Verifying and editing your business information can help your customers find you quicker. Also, once you register on Google Business Profile, your business automatically appears on Google Maps.

2. How does Google Business Profile work with rankingCoach?

It is essential for all businesses to be listed in Google Business Profile.

Therefore, rankingCoach helps you make sure you do not miss this step of your SEO strategy by including a Google Business Profile feature for all its subscriptions, free and paid.

Either by connecting your existing Google Business Profile account or creating a new Google Business Profile directly from the rankingCoach dashboard, you will be able to add all relevant information about your business.

Information that every Google Business Profile page and business should have visible online are:

  • Street address: The street address should be your business address where your customers can find you and get access to your services or products.

  • Phone number: Always add a phone number that can be called during business hours.

  • Website URL: Always add your website URL so customers can see what your business is about.

  • Opening and closing times: Regular working hours should always be visible. If you’re closed on certain holidays, make sure you update the Google Business Profile as well. The same goes if you’re open 24/7.

  • Reviews: The more reviews you have, the better for your business. Always respond to your reviews, both positive and negative. Never delete reviews and use them to show your potential customers how you’re dealing with negative feedback.

  • Photos: Make sure your photos are updated, informative and clear. Businesses with high-quality photos or photos taken by customers are more likely to be clicked on and get more visibility.

Additional information such as a call to action for customers to make for example reservations, check the menu, learn about delivery options, or confirm if your business is wheelchair accessible can help increase visibility.

Businesses that verify their information with Google Business Profile are more likely to be considered reputable by customers and are likely to get more traffic.

Follow four easy steps to connect or create your Google Business Profile from the rankingCoach dashboard. Once connected, rankingCoach will automatically show all your Google Business Profile results, and you will be able to update your business hours, description and other information directly from rankingCoach.

No need to log in to Google Business Profile and manage it separately!

3. How to check Google Business Profile reports in rankingCoach?

The insights of Google Business Profile will show how your customers used Search and Maps to find your listing and what they did once they found it. You can simply click on "Insights" in the “Online Presence" in the left menu.

You’ll get an overview of rankings for your reports, the current position of your business in the map of how customers searched for your Google business listing, where customers view your business on Google, the customers' actions (visiting your website, requesting directions and call you) and reports on your photos.

Whereas the Google Business Profile gives you insights as far back as 3 months, on rankingCoach, you will have access to your Google Business profile insights over the last 18 months. Please note that there could be slight differences in data between the two platforms for the same period of time since Google Business Profile bases its monthly calculation on approximately 28 days and rankingCoach bases it on 30 or 31 days according to the month.

Google Business Profile is a crucial part of your online strategy and having a completed account with relevant information can help you bring more customers. No matter if you already have Google Business Profile or just need to create it, make sure it is connected to your rankingCoach account so you stay up to date with your online presence.

For any further questions, please contact our support team.

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