A Google Business Profile description is a brief summary of your business that appears on your Google Business Profile listing. This description provides potential customers with an overview of what your business offers, its unique features, and why they should choose your services or products.

It's an important element for local SEO as it helps improve your business's visibility in local search results. Your Google Business Profile description should start with a concise explanation of what your business does and the products or services it offers.

A well-crafted Google Business Profile description not only improves your local SEO but also attracts customers by providing a clear, engaging picture of what your business offers. By highlighting your unique features and encouraging potential customers to take action, you can enhance your online presence and drive more traffic to your business.

Google Business Profile can help to:

Directories such as Google Business have strict rules when it comes to business descriptions. You will be asked to add a short and long description. Both have a limited number of characters and purposes. The short description is to give a quick overview of what your business is about in general, while the detailed description provides more in-depth information about the business.

Getting an error when saving a Google Business description can happen and you should check the following:

Number of characters

To make sure your description fulfils the directories' requirements, our application won’t let you save your description if it exceeds the character limit. In the bottom right corner of the text box, you will see the remaining characters left.

You might have problems saving your description if you copy/paste it from another document or page. The copied text might have some previous formatting counting as extra characters, even though you cannot see it when you paste it on the page. For this reason, we suggest that you type it manually.

Full stop followed by space

When writing your description do not forget to add space after every full stop. Otherwise, the app will think that you are trying to enter a URL, which is not allowed, and you will get an error.

If you are experiencing a different issue with your Google Business Profile, click here to access other possible solutions and questions.