Find out how to easily add multiple extensions to your active Google Ads campaign in order to receive more clicks and conversions, but also gain more online traffic and online visibility!

Summary:

  1. What are Google Ads extensions?

  2. Call Extensions

  3. Extension with additional information

  4. Location extensions

  5. Sitelink extensions

  1. What are Google Ads extensions?

Google Ads is Google’s very own advertising service, where businesses can display Ads based on the keywords entered by users. These Ads will show up on Google’s SERP results, which allow websites to “jump the queue” to the top of the results pages when a user enters the Ad keyword in their search. Additionally, you will be able to create and edit Ads, manage your daily budget, and location, and use Ads extension features to create a more targeted campaign.

Now that you have set up your Google Ads campaign, you would probably like to add more information about your website in your company to your current Ads, right? No worries! This is perfectly possible and super easy doable with rankingCoach! With our Ads extensions option, you can add your address, phone number, location but also different sitelinks to your Ads campaign. Keep in mind, however, that the additions explained in this article will be added as an extension and will not be included as part of the text of your Ads campaign.

To see which extensions you can add, please go to Google Ads on the left menu of your dashboard, and then click on “Extensions”.

In the “Extensions” section, it will be possible for you to check all the necessary extensions and also to check whether they are activated or not, in which case you can activate or deactivate them by simply clicking the on the gray/green button on the right side of the Extensions! Please note that you cannot activate extensions for specific Ads. Once you activate extensions, they will be applied to all the Ads you have selected. However, it does not mean that all the extensions you added will be displayed every time your Ads will be shown. Google will only display them when it is relevant to the search query that triggers the particular Ad.

2. Call extensions

Call extensions allow you to add your phone number to an existing Ad. This can be very beneficial for you as it can increase the number of clicks you will receive since customers will more likely click on an Ad with a trustworthy phone number in it. This can be seen when the phone number is showing, people can click or tap on a button to call you directly, instead of having to dial the whole number themselves.

Make sure that if you want to add your phone number, it has to be as a call extension and not in the form of text. If you place it elsewhere inside your text, it will probably be disapproved by Google because of their policy, and your Ad will not appear any more on the Ads at all.

3. Extension with additional information

You can use this extension to highlight the benefits of the products or services you want to promote. The extensions with additional information are very helpful to stand out from the competitors and to generate more qualified leads, because you already provide the customer with important information before they enter the website. For example, "Pick-up service only" or "Free shipping" additional information is suitable as a restaurant, as this often plays a crucial role in the customer's purchase decision. If you offer high-quality or unique products, it makes a lot of sense to highlight certain product benefits, e.g. “plastic-free”, "made in the USA " or "100% genuine leather". This way, customers know directly what added value your products or services bring them and encourage them to click your Ad. For more information and tips on how to use extensions with additional information, click here.

4. Location extensions

The Location extension is a very important feature for local businesses. Adding your location allows potential customers to easily find your company and where it is located. This will show your Ads with your address, a map to your location or the distance to your business or store. Users can also click on the extension to get more information about your location in your Google My Business page. If you want further details about this and when to use location extensions, please click here.

5. Sitelink extensions

There is also the possibility to add more links to your Ads campaign with multiple sitelinks extensions. When visitors click on the added link, they go directly to a specific page on your website, which will be easier for them to find a particular product or service they are looking for. For instance, it can be a product, information or in particular or the contact page of your business.

If you would like to know more and have more in depth information about the benefits of sitelinks and how it exactly works, please refer to the Google support page about this subject.

Please note that in order to be able to add these extensions to your Ads, you need to launch your Ads campaign first in rankingCoach.

Now that you have all the information on how to add extensions to your Ads, what are you waiting for? Activate your extensions and get more customers!

For any questions, please contact our support team, we are more than happy to help you.

Any questions about other topics? We have more articles on other topics

https://intercom.help/rankingcoach/en

Did this answer your question?