All visuals such as logos, photos, infographics, and videos have a strong impact on SEO. When optimizing media content for your website, always make sure you check:
Quality of the picture
Alt text
Loading speed
Captions and image title
Quality of the picture
You want your pictures to look good so that people will want to stay on your website to explore and read your content. Whether you are using photos, graphics or infographics, choose your pictures carefully and make sure they are aesthetic and of good quality. The longer visitors stay on your website and the more pages they visit, the better your bounce rate will be. This can help you reach better positions in search engines as the bounce rate is one of Google’s ranking factors.
Alt text
Google’s algorithms are becoming more and more complex and are able to read and understand ever more content. Add a short description of your pictures in your HTML code. This description will help search engines understand what your picture is about and will even be read out loud by screen readers used by visually impaired users.
One of the rankingCoach tasks is to guide you step by step through the process of optimizing the description of your pictures. Don’t forget to add your keywords in your alt text when it is relevant!
Loading speed
The size of your pictures has a big impact on the loading time of your website. Therefore, if your website is not loading fast enough on desktops or on mobile devices, you should take a look at the size and the format of your pictures and compress them. Be careful not to lose the quality of the pictures in the process.
Captions and image titles
Image captions and image titles do not have a direct effect on your SEO. Captions are just visible on your website and if you add captions to your photos better the chances it will keep the visitors' attention and increase the time spent on the website. Users will also most likely spend more time and engage with the content if you include an image title with a call to action such as read now or download, to your photos.
Feel free to get in touch with our support if you have questions about the optimisation of your photos or with the associated tasks. Our team is here to help.
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