As we have seen, Keywords in position 1-3 will end up in your homepage, whereas the keywords in positions 4-25 are the ones that will be used in your sub-pages. For us to know which keyword or keywords are relevant to which subpage, you need to pair them. This will allow us to scan the content of those subpages and see if the right keywords are in the right places. 

To make things easier, we have specific tasks. To complete them, you can chose the one of our suggested subpages from your website. If your page is not in the suggestion you can insert the URL of the subpage you want this keyword to be assigned to.  Please note that you only need to paste the part of the url starting with the first “/”, so if your subpages complete URL is “”, you will need to paste only “/bed-and-breakfasts”. 

Make sure that you only insert existing subpages. Pages that do not exist yet cannot be found by rankingCoach and therefore cannot be inserted in rankingCoach.  


While doing that, try and think “where in my website is a customer that is typing that keyword in Google most likely to find the information they’re looking for?”. This is why you need to make sure that your keywords match the content of your page. For example, if you search for “shoes” you do not want to get a page about “sandals” and Google does not want this to happen to their users.

If the answer is “nowhere in my website”, you might want to go ahead and create a dedicated subpage to match this keyword and then put in the URL in the bar.

After you’ve finished the tasks, you can get an overview of all your subpages, as well as delete them, define new and move the keywords around by using the General Settings on the left hand side of the screen and then by clicking on “Subpages”:

Once all your keywords have been assigned to the relevant subpage, check out your tasks section and have fun completing all the new tasks that have been activated!

Contact our support team to get an answer to all of your questions.

Any further questions? We have additional articles on more topics here: 

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