Summary

  1. How to set up a daily budget?

  2. How can I recharge my budget?

  3. What happens with the budget of paused campaigns?

1. How to set up a daily budget?

The payment of your Google Ads budget is done via prepaid credit with an automatic recharge. During the campaign set-up, rankingCoach will ask you to set your daily budget for each of the projects that you want to run the Ads. Once selected, the daily budget will be charged at the beginning of your campaign.

For example, if you choose a budget of $5 a day for one of the projects, then we will charge you the prepaid balance amount that you prefer to pay for your campaign.

Budget of all your agency projects is common, and you will therefore be charged based on the budget of all your activated campaigns. If you have active campaigns in only three of your five projects, you will only be charged for three projects.

2. How can I recharge my budget?

Recharge of your campaigns budget is done automatically, to ensure there is no pause in running your Ads. The recharge amount is set during the campaign activation and it is calculated based on the daily budget. The recharge amount will be calculated automatically, and you will be given the option to choose between the lowest and highest amount, based on the daily cost. Recharge will happen once the remaining budget goes below the amount of the daily budget x 3. So $5 per day, the recharge would happen at $15.

3. What happens with the budget of paused campaigns?

Your Ads budget, and how much is left is always visible in your reports tab.

If you decide you do not want to spend more, or you do not need Ads for one of your projects, you can pause the campaign.

Campaigns can be paused at any time, this means that the ads will no longer be displayed and that the budget will no longer be spent on the paused campaign.

When you deactivate one of your campaigns, the remaining budget for this campaign will automatically be allocated to the other ones until the credit falls below the value of the 3x daily budget. But, this also means that the recharge of the paused campaign will no longer be taken into account, and we won’t charge you for inactive campaigns.

Your budget per project is currently limited to $15 a day. However, if you have not had any payment failures or errors for your last three invoices, you can request your daily budget to be increased up to $30 a day. Our support team can help with the request and any other questions you may have about your Google Ads campaigns.

Need more help? We have additional articles on more topics here:

https://help.rankingcoach.com/en

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