What is Google Analytics?

Summary

Google Analytics is a free tracking tool from Google. It is a platform which gives you a complete overview of your website's performance. Google Analytics will show you the exact number of visitors, where they come from, which device they used, gender, age and other important information to help you get a better understanding of your audience.

Once you have a Google Account, you can easily go to Google Analytics and click on the Sign in button to start the process and set up your website with Google Analytics.

With the help of Google Analytics reports, you can see how your website, offers, content and other elements of the optimization work for you and how it affects your engagement and the behaviour of the customers. With the help of Google Analytics, you can find if customers spend more time on one page of the website, leave quickly on the other page or in general what is the bounce rate, click rate and total impressions.

Google Analytics can be set up in 3 steps. All you need is a Google Account.

During the Google analytics set up, you will give some basic information about what site you would like to monitor. In the second step, you will get the UA tracking code to paste onto your pages so that Google knows when your site is visited. Finally, you will be able to start seeing data about your site.

Recently google started introducing GA4 tracking code. At the moment, this is still in beta, and to be able to connect rankingCoach and Google Analytics, you will need to get the UA code.

First, click on “Reports” and then on “Web-Analytics” in the left menu of your rankingCoach account. You can activate the function in rankingCoach by clicking on “ACTIVATE RANKINGCOACH ANALYTICS”. To allow rankingCoach to connect the correct tracking ID code, you have to select the Google Mail account you used to connect your website to Google Analytics.

Please make sure that the Google Analytics account has the same tracking ID present on the website. Otherwise, rankingCoach will not be able to connect your Google Analytics account, and we won’t be able to present you with the data on your traffic.

To monitor the performance of your website you can choose between different categories of information optional per hours, days, weeks or months. rankingCoach shows you all the visits you had on your website and the number and percentage of new visitors you received for a period.

The page views data gives you information about the number of pages visited by all your visitors and visitor duration of how long visitors stay on your website.

The pages per visit is the average number of pages that people look at on your website.

With the bounce rate, you get the number of visitors that closed or left your website without interacting or that hit the back button immediately. With this information, you will get a greater idea of how attractive your website is.

Google Analytics uses different methods for data collection in different regions of the world. European Economic Area’s General Data Protection Regulation and California's California Consumer Privacy Act apply for all of the accounts with Google Analytics tracking codes, both UA and GA4. To find out more about the policy and data protection in your region check out the article.

If you have any questions or need help connecting with Google Analytics, please contact our support team.

Any questions about other topics? We have more articles on other topics

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